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Tulos = Results
Custom, unwired TV networks built – and priced – to drive performance for DRTV advertisers and agencies.
What We Do
Tulos does the hard work of finding “hidden pockets” of unsold inventory that most agencies and media aggregators ignore. Local and national, cable and broadcast – our buyers scour the TV media landscape to find unique opportunities to bring to Tulos clients.
Why do we buy media the hard way? Because it’s in these hidden pockets that you can find performance breakthroughs in your DRTV campaigns. Underutilized TV stations that overperform. That’s Tulos.
How We Do It
The long-standing relationships we’ve built with media partners across the country allow us to place “preferred rates” on their properties at remnant – and in many cases, sub-remnant – CPMs.
From this collection of unsold inventory we acquire each week, we’re able to create custom, unwired TV networks for each Tulos client, based on their specific demographic, psychographic and geographic targets.
Who We Serve
If your answer is “yes” to any of the following statements, Tulos Media Networks would be a good fit for your next TV campaign:
- I’m an established DR advertiser that is looking for highly efficient media to help scale my campaigns.
- I’m an advertiser that wants to test DRTV, but don’t have the budget for a large-scale campaign right out of the gates.
- I’m a TV buying agency looking to add proven performance-driven media to my advertisers’ campaigns.
About Us
Tulos is built for DR advertisers, by DR advertisers. The leadership team at Tulos has launched some of the largest DRTV campaigns in history and led some of the best DR agencies in the country.
Those experiences led to a realization that the best performing TV media is often not the most obvious, nor the largest, or most well known. Rather, the best performing media are the segments that are priced most efficiently, air at times most beneficial to the advertiser, and have audiences that engage with advertising and have a profile that tightly aligns with an advertiser’s target persona.
FAQ
Q: Do all of your spots end up in off-peak dayparts, like overnights and weekends?
A: Nope. Far from it. In fact, 82% of Tulos media airs during standard call center hours of Monday-Friday, 6a-10p, and if necessary, we can increase that percentage to 100%. That said, there are great media opportunities in off-peak hours if your operations can support it.
Q: Can you help with script writing and spot production?
A: Absolutely! We have a network of seasoned copywriters and creative talent that can turn a few rough ideas into a professionally produced, ready-to-air TV spot. And we can do it FAST!
Q: Do you do any long-form DRTV?
A: No, not at this time. Our expertise is finding highly-efficient :30, :60 and :120 avails to aggregate and pass along to our clients.
Q: What does Tulos mean?
A: Tulos is the Finnish word for result. Everything we do is focused on driving measurable results for our advertisers and media partners – so that felt like a fitting name.
Q: How do I get started working with Tulos?
A: Easy. Simply fill out the short form below and tell us a little more about your needs and we’ll be happy to get you up and running in no time.
Ready to Get Started?
Whether you’re looking to run your very first DRTV spot or are looking to boost performance on a current campaign, we’re here to help. Shoot us a note or give a call for a no pressure conversation.